Sustainable Food Startup Business Plan & Investor Pitch | MBA Capstone

Turning Food Waste Into Value

I developed a 40-page business plan and investor pitch for a food product startup focused on upcycling surplus produce into high-value food products. This project combined strategic market analysis, brand development, and financial modeling to demonstrate how sustainability and profitability can coexist.

This 10-minute pitch video summarizes the opportunity, market insights, and go-to-market strategy for the Fruit Root upcycled food brand. It captures the essence of how innovation, storytelling, and strategy come together to attract investors and drive change.

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Highlights

Market Insight
Analyzed the $X billion upcycled food market to identify whitespace opportunities for products that reduce waste and create consumer value.

Strategy & Execution
Developed a go-to-market plan detailing positioning, pricing, distribution, and operational model to support scalable growth.

Results & Impact
Delivered a viable investment-ready business idea, demonstrating how circular economy principles can fuel business innovation and social good.